Friday, May 26, 2006

Need Advice?

I have become pretty numb to banner ads, text ads, etc. on web sites. i am sure this is true for most avid web users. However I finally started paying attention to an ad that appears on the right side of the screen whenever I look something up on my new favorite website, answers.com. There is a smartish looking guy with glasses offering me advice on (apparently) any topic. I am less interested in the service and more interested in making him say funny things. Specifically, I need mustache advice. Ha ha. I am bored...

Thursday, May 11, 2006

Archetypes

There are two sterotypes that I seem to see everywhere in advertising. These two particular groups of people simply don't exist in the real world in the same proportion they do on TV, print advertising, etc.

Stereotype 1: The Sassy Black Woman

Characteristics: Colorful clothes, excessively cheerful, dread-fro, non-threatening.
Frequently Sited: Hanging out with an asian woman and a white woman... with the white woman in the middle, upwardly mobile, in a Hanes commercial.

Stereotype 2: The Handsome, Virile, White-Haired Gentleman

Characteristics: White or Gray hair that is not receding, confident, impotent, Anderson Cooper.
Frequently Sited: Schilling for Cialis, Mutual Funds, or AARP (even though the actor is clearly not old enough to qualify).